HELLO! I’M JELAM
I am a product marketer, a side gig neophyte & a matcha tea lover.
Welcome to my nook of the Internet.
A BIT ABOUT ME
Products irreversibly change how people operate, most often for the better. I am excited to simultaneously be the voice of the product and a mouthpiece of the consumer in this process.
I'd love to connect and discuss product, marketing and everything in between. Or exchange notes about business strategy, stoicism and sitcoms.
MY SKILLS
PRODUCT MARKETING
Product marketing experience across self-serve B2B SaaS & ad tech products.
DIGITAL MARKETING & ADVERTISING
Adept in Google ads, Facebook ads, mobile advertising, social & email marketing.
CONTENT & COPY WRITING
Skilled in collateral creation, website copy, ad copy, & content marketing.
MARKETING EXECUTION
Cross-functionally led launches, website release cadence, event marketing & more.
MY EXPERIENCE
PRODUCT MARKETING MANAGER, INMOBI CHINA
November 2019 - Present
I manage product marketing for the end-to-end Advertising stack for InMobi's China entity and enjoy exposure to China's tech ecosystem.
ASSOCIATE PRODUCT MARKETING MANAGER, INMOBI
May 2018 - November 2019
Worked on SaaS platforms, with primary ownership of innovative market research platform InMobi Pulse. Owned GTM & marketing channels.
MARKETING INTERN, COLGATE PALMOLIVE
April 2017 - October 2017
Tasked with improving sales effectiveness, made proposals for feet-on-street productivity, technology, & assortment selection framework.
PRODUCT MANAGEMENT INTERN, HEWLETT PACKARD
May 2016 - August 2016
Made recommendations, wireframes, & future product roadmap for a client in the visa facilitation space. Worked on overall product strategy.
MY PROJECTS
THE PRODUCT FOLKS
The Product Folks is a community of 25,000+ Product enthusiasts. I currently lead its marketing and rebranding efforts. This also includes recently leading the marketing for The Product Summit 2020 which was India's Biggest Product conference, bringing in 5500 attendees & significant marketing-led revenue.
FACTORS.AI
Factors is a Marketing Analytics platform meaningfully tying marketing data across the marketing stack & making it intuitively query-able. It is backed by Elevation Capital & Emergent Ventures.
I have consulted the founding team on its early positioning, fundraising narrative, collateral building & website.
DEVGAD MANGO
Devgad Mango is a cooperative of 700+ Farmers from the Devgad Region of Maharashtra, India. Worked towards building up the online channel and marketing for cooperative using Google grant money. Was recognised by HRD Minister for the work.
OFFICIAL RECOGNITIONS
GLOBAL WINNER 2015
Google Online Marketing Challenge
The 1st Indian team to win from a pool of 10k+ students from ~80 countries. View Reports.
Coverage: Business Insider, Times of India
